“The international viewership of IPL from Asia, Middle East, the UK and the US so far can be estimated to be around 7-8 million people (per match),” said Venu Nair, president, South Asia, World Sports Group (WSG), the sports marketing and management agency that won the international media distribution rights of IPL from the Board of Control for Cricket in India (BCCI). Nair claims to have generated $100 million (Rs402 crore) by selling telecast rights to various companies across these markets. WSG has paid BCCI $1.026 billion for the next 10 years for these rights.

Source :livemint.com