The television rights were purchased by Sony Television and  World Sports Group for a duration of ten years at a cost of US$1.026 billion. The consortium has agreed upon to pay US$918 million for the telecast rights and US$108 million for the promotion of the tournament.

Network Ten has bought the rights to show every game live in Australia on free-to-air television for the next five years at a cost of AU$10 – $15 million.In Uk , Setanta Sports have agreed on a 5-year deal and all the 59 games will be shown on their subscription channels. 

Indian real estate developer DLF Universal secured exclusive rights to the Indian Premier League title sponsorship worth INR 200 crore (over US$50 million) for five years.