Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.

Big FM has begun airing a new show, ‘Mojar Adda’, as part of its breakfast slot, Big Chumuk, from April 26. The programme has been conceptualised to create a connect with cricket lovers in Kolkata.On each day of the IPL match well-known names from Tollywood, veteran broadcasters, and select members of the Kolkata Knight Riders team are invited on air to interact with the listeners. This apart, some lucky listeners also get to win tickets for the Kolkata Knight Riders matches held in the city.

A special character Googly Ganguly adds comic relief to the show by making hilarious astro predictions, funny comments about the matches and a talkathon describing his obsession with Kolkata Knight Riders.Speaking on this initiative, Soumen Choudhury, Regional Head-East and South, Big FM, said, “Googly Ganguly is a unique offering of Big FM, who would not only regale the listeners through a ‘mojar adda’, but also forge their bonding with the station. The signature fun quotient that Big FM promises is sure to go up during the IPL matches.”

He further said that this initiative had received a ‘fabulous response’ from all Big FM listeners in Kolkata.

Source:exchange4media.com