IPL is known as the billionaire dollar baby because there is big money involved. Some estimates even put the figure at close to Rs 10,000 crore, mainly in TV rights and sponsorships.

“It’s on prime time TV at exactly the same time. So no one is going to suffer from it,” Kings XI Punjab owner Preity Zinta said.

On the face of it, the team owners stand to lose because no match will be played on their home grounds. But the IPL has promised franchises won’t lose out.

“The BCCI will see to it that franchises don’t lose out,” IPL chairman Lalit Modi said.

For example, the franchises will make up the Rs 10 crore loss that they may see in ticket sales abroad.

But in India cricket is not always about the money. A league that was all about cities and their teams is now faced with an identity crisis.

Emotions aside, the big ticket event has prevailed even if the IPL becomes the International Premier League at least for 2009.
Source – ndtv.com