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Pepsi signed a deal with DLF Indian Premier League as an official beverage at $12.5 million.Pepsi has an history of being in association with the domestic cricket of India andis also the global sponsor of International Cricket Council (ICC) .

 

A significant part of the deal is that the eight franchises – Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad – will be the direct beneficiaries of the money accruing from the sponsorship.

 

‘Pepsi will pay $2.5 million each year and, importantly, the entire income from this deal will go to the eight franchise owners,’ according to the IPL sources who did not wish to be identified.

Category: Indian Premier League News

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