UFO Moviez, the world’s largest digital satellite cine network had decided to screen IPL 2010 matches live in cinema theatres so that viewers can enjoy each moment of it. This decision has delighted not only cricket lovers all across the country but also the multiplex owners as the matches would be shown in very high definition digital format without any commercial interruptions. Thus both the cricket lovers would enjoysingle moment of the match and it would also increase the revenues of the multiplexes.
UFO has recently tied up with Crown Infotainment who owns the distribution rights for IPL 2010. UFO owns more than 1,700 digital screens all acorss India and the company is trying its level best to provide the stadium like atmosphere. In this process, they have also routed in cheer leaders to cheer the crowd in stadium. More over cricket fans would be able to purchase cricket-related merchandises and would also have enough facilities like multi cuisines, live bands, food stalls etc.